Shyam Sundar Co Jewellers has announced the much-awaited return of its signature wedding season celebration, ‘Shubho Vivaha Utsav’, to be held from 18th November to 31st December 2025 across its showrooms in Tripura and Kolkata.
First introduced in Agartala in 2009, the event has since become a cherished annual tradition, later expanding to prominent clubs and major residential complexes in Kolkata. Conceptualised as a festive tribute to the grandeur of the Indian wedding, the Utsav sets the tone for the season before unveiling exclusive customer-centric offers.
This year’s edition is especially significant, featuring an all-new collection of exquisitely designed gold and diamond bridal jewellery, crafted to meet the tastes, trends and emotions of the 2025 wedding season. The showcase aims to blend heritage craftsmanship with contemporary elegance, offering brides and families a wide palette of options.
To further elevate the festive spirit, the company has announced a host of special offers:
- 20% Discount on Making Charges of Gold Jewellery
- 65% Discount on Making Charges of Diamond Jewellery
- Assured Gifts with Every Purchase
- Three Fortnightly Lucky Draws offering 3-night/4-day honeymoon packages for winners and companions to Shimla, Jaipur and Goa
- Mega Draw offering a 3-night/4-day honeymoon trip to Phuket, Thailand
These attractions, the company said, are designed to celebrate customers and bring added joy to the wedding season. Regular services such as Old Gold Exchange Facility, 100% Gold Value Return on hallmarked ornaments purchased from any jeweller, and the popular ‘Sonay Sohaga’ special discount scheme will continue during the Utsav.
At today’s special preview event, actress Prantika Das—a rising name in Bengali, Hindi and Telugu cinema—made a dazzling appearance adorned in select pieces from the new bridal collection. Her presence offered a symbolic first glimpse into this year’s Shubho Vivaha Utsav range.
“I am so very happy to be a part of this wonderful presentation,” Prantika said, extending her greetings and best wishes to the people of Tripura.
Arpita and Rupak Saha, Directors of Shyam Sundar Co Jewellers, shared their excitement about the 2025 edition. “Marriages are at the core of all that we stand for, and that is why we have always celebrated the great Indian wedding,” said Arpita. “We are proud that ‘Shubho Vivaha Utsav’ is now in its nineteenth year, thanks to the love and support of our customers.”
Rupak added that this year’s special offers and honeymoon packages have been curated to make the celebration unforgettable.
Swarnendu Ghosh, Director of Search Route Vacations, partner for this year’s travel packages, also expressed delight in their association and wished customers the best of luck.
The Utsav will run across Agartala, Dharmanagar and Udaipur showrooms in Tripura and the Gariahat, Behala and Barasat showrooms in Kolkata.
Shyam Sundar Co Jewellers invites everyone to join the celebration—and wishes all shoppers the very best this wedding season.
